Brand Description

For this part of the Consulting Project, you will conduct a sufficient amount of research to provide the brand description (750-1,000 words). The brand description (Please use Pepsi Blue by Pepsi Co.) should address the following:

  1. When was the brand first introduced to the market?
  2. Identify the brand’s competition.
  3. Specify the market segmentation involved.
  4. What benefits does the brand provide? What wants or needs does the brand fulfill?
  5. What marketing tactics does the brand employ (product features, distribution, pricing, and promotion) and how do these influence consumer behavior features (motivation, perception, attitude, etc.)?
  6. How do these compare to competitors (i.e., what are the points of difference and/or points of parity)?

Prepare this assignment according to the APA guidelines found in the APA Style Guide. An abstract is not required.

You are required to submit this assignment to Turnitin.


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