Answer these questions according to case analysis- case study will be given later
- Where did the original impetus for GE’s ecomagination strategy come from? What does this tell you about strategy making?
- To what extent did GE follow a classic SWOT model when formulating its ecomagination strategy?
- GE’s CEO Jeff Immelt often states that “green is green.” What does he mean by this? Is the ecomagination strategy in the best interests of GE’s stockholders?
- By most reports, GE’s ecomagination strategy has been successfully implemented. Why do you think this is the case? What did GE do correctly? What are the key lessons here?
- If GE had not pursued an ecomagination strategy, where do you think it would be today? Where might it be 10 years from now?
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