Section 4: Implementation (approx. 1 page)
Discuss your implementation strategy. This should include a specific and detailed sequence and timeline of key marketing plan steps. For example: When does your company develop its product? Secure distribution? Launch its product? Run its various advertisements? Introduce a sales promotion? Expand to the new market? Consider all of the important steps in your plan. You may find it efficient to summarize the implementation timeline with a Gantt Chart in the Exhibit.
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