international marketing min 1200 words 1

As a group you are expected to select a specific product or service(based in NewZealand) and write a report on how you are going to market it in a selected international market.

There are many topics in group asisgnment but we need to cover only these two:

  • Identification of the target markets based on an analysis of the segmentation bases
  • A comprehensive competitive analysis

Product considered

For this assignment, we have considered Frucor beverages and need to launch it in Us NewYork market.. for other brief information about strategy, check product pic.

Note: The report demonstrates a perceptive international marketing strategy and is supported by appropriately referenced thoughtfully selected academic and non-academic research


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