Complete the marketing analysis & strategy of your proposed business. In this segment of your business plan you will include the following: I. Executive Summary. II. Current Marketing Situation (market description, services reviewed, competitors). III. SWOT (Strength, Weakness, Opportunity and Threats) analysis. IV. Strategic plan (5 year strategic goals, marketing messages (e.g. slogan, tagline, etc.) for who? And how?, outline your promotional strategies). Make sure to provide a model and/or frame of reference as part of your executive summary. The proposed business is Certified Aging in Place specialist on Productive Aging
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