Textbook, Tuten, T.L., & Solomon, M.R. (2015). Social Media Marketing. Thousand Oaks, CA: Sage
1,200 Word count for entire questions, 3 References, use the book for 1 of the references. Correct grammar and English. Must addressed all parts of question. Must be a good report, use your own words. References must go after each question.
1. Identify a brand that’s using some element of gaming to market itself. Pulling from what you learned in this unit, assess the value of the brand’s gamification strategy and how it fits within the brand’s overall social media marketing strategy.
2. Find and research two branded microsites and identify similarities and differences between the two microsites. What are at least two (2) other concepts from this week’s reading does one of the microsites use? How are the concepts used?
3. Of the six (6) key characteristics of games which three (3) are most beneficial to marketers? Provide examples of two (2) brands that incorporate all or some of the characteristics. Identify the specific characteristics within your response.
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