To plan and write news releases for newspaper and broadcast media
To apply the form and structure of news release writing
To learn and apply Associated Press news writing style and professional
standards in the preparation of news releases
To apply the processes and standards involved in planning and copy writing of
Commercials for broadcast and print media.
To learn the form, structure, and style of effective commercial copy writing for
Print & to apply professional copy writing standards for print and electronic media
Review the objectives above. Then review lectures 6 and 7 (lectures attached).
Assume that you work for an agency or company that plans and manages major events. Your agency is competing with three others to submit a proposal for this event.
Determine the cause/client you will create an event for and describe the event for which you are submitting a proposal. (400 – 600 words). Include a justification for why you are recommending this specific event as being appropriate for this cause/client. Include provisions for the five stages and considerations for organizing and managing this event. (See lecture 8, which is attached) Describe how you will create awareness of and support for the event and build community participation and desire to support the program.
Based on that event, prepare a news release, a 30‐second video commercial (prepare as illustrated in the lecture—you are not expected to actually produce the commercial), and a full-page print ad. Each should be submitted using the appropriate styles and formats illustrated in the lectures.
Compose a 400-600 word summary explaining why the elements of your proposal will be a perfect fit for the event (“Sell” your proposed event.).
Submit the entire proposal as a Word .doc or Adobe .pdf.
ORGANIZATION AND PRESENTATION
This paper should be organized and presented in sections, each clearly delineated.
Cover Page. Assignment number and topic, course number and name, your name, date submitted.
Section I. Description of event and purpose of the proposal
Section II. Cover letter to the selection committee describing why your proposal should be chosen to promote their cause/purpose
Section III. Event Process
Include each phase of the process, identifying issues and considerations associated with each stage. Also include:
Section V. Summary of proposal and explanation of fit for event.
I have also attached lectures 6,7 & 8.
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