Positioning Statement and Motto
You will create a Positioning Statement and Motto for Jeep Cherokee.
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Click here to download the required template.
Submit the completed template.
General Brand Marketing
Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting tradition.
Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.
I have downloaded the template for you.
1. Target Customers/Users
Who are the target customers for the company/brand?
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?
What do these target customers’ value?
Who are the brand’s competitors?
What product category does the brand fit into?
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?
3. USP (Unique Selling Proposition)
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?
What is the brand’s uniqueness?
What is the competitive advantage of the brand? How is it different from other competing brands?
Does the brand have any attributes or benefits that dominate competitors?
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand. Below is an example of BMW’s positioning statement and motto.
BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
BMW Motto: BMW is the ultimate driving machine.
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code “Newclient” for a 15% Discount!
NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.
The post Positioning Statement and Motto appeared first on Top Premier Essays.